Which of the following describes the role of the medium in communication?

The medium in communication refers to the method used to convey a message from one party to another. It plays a pivotal role in how effectively information is transmitted. For instance, common mediums include spoken words, written text, phone calls, emails, radio broadcasts, or social media platforms. Each medium has its own characteristics that can influence the clarity, effectiveness, and reception of the message. Understanding the medium allows communicators to select the most appropriate method for their intended audience and context, ensuring that their messages are delivered efficiently and understood as intended.